- HID Trusted Tag Services builds on successful “proof of presence” pilots and Internet of Things (IoT) applications.
- Powered by award-winning Seos technology, HID Trusted Tags are available in different shapes, sizes and materials.
- See live demos of HID Trusted Tag Services at HIMSS, RFID Journal Live and other events.
AUSTIN, Texas, March 24, 2015 – HID Global®, a worldwide leader in secure identity solutions, today announced the commercial availability of HID Trusted Tag® Services, a cloud-based authentication platform that adds trust to “proof of presence” and Internet of Things (IoT) applications using NFC technology. Proven in numerous pilot deployments with HID Global partners, HID Trusted Tag Services provides a comprehensive and easy-to-use secure authentication environment that delivers significantly greater convenience and security than alternative solutions.
“By combining trusted NFC tags and our cloud-based authentication platform, HID Trusted Tag Services delivers a robust offering for integrators to create powerful and secure Internet of Things applications,” said Mark Robinton, director, Innovation and Business Development with HID Global. “HID Global has applied our industry-proven best practices to provide an innovative solution that couples advanced security with ease of implementation to excel far beyond NFC labels, static tags or QR codes. This enables integrators to enhance their applications by adding trusted ‘proof of presence’ capabilities and advanced analytics while maintaining control of their end users’ experience.”
HID Trusted Tag Services have been successfully piloted in use cases that included detecting and preventing URL sharing in digital out of home (DOOH) marketing campaigns, and authenticating home health service delivery in electronic visit verification applications. The pilots reinforce the offering’s unique ability to optimize security and prevent cloning by authenticating each tap of a tag through an automatically changing URL, while eliminating the inconvenience of other cryptographic solutions that require installation of dedicated apps for each use case. The solution can also be used to validate the authenticity of documents, goods and additional items for brand protection and other purposes.
Powered by award-winning Seos® technology, HID Trusted Tags feature 8 kilobytes (KB) storage capacity to support practically any use case, and the tags are available in different shapes, sizes and materials: secure contactless ISO cards, epoxy tag key fobs and self-adhesive wet inlays that turn any location into a hot spot for NFC-enabled smartphones or readers. HID Global also offers the option to design custom tag form factors for special customer needs, and HID Trusted Tag technology can be embedded into virtually any RFID tag form factor.
HID Trusted Tag Services are available now. Click here for more information.
Demonstrations of HID Trusted Tag Services
HID Global will be conducting live demonstrations of HID Trusted Tag Services at upcoming events:
- HIMSS: HID Trusted Tag Services demonstrations for electronic visit verification in HID Booth #7636 and at Kiosk #26 in the HIMSS Intelligent Health Pavilion (IHP) at the McCormick Place Convention Center in Chicago from April 13-15, 2015.
- RFID Journal Live!: HID Trusted Tag Services demonstrations for electronic visit verification and digital out of home campaigns in HID Booth #118 at the San Diego Convention Center from April 15-17, 2015.
- Other April demos: Electronic visit verification demo at ISC West in Las Vegas, and digital out of home campaign demonstrations at Cards Asia and Cards Brazil.
About HID Global
HID Global is the trusted source for innovative products, services, solutions, and know-how related to the creation, management, and use of secure identities for millions of customers around the world. The company’s served markets include physical and logical access control, including strong authentication and credential management; card printing and personalization; visitor management systems; highly secure government and citizen ID; and identification RFID technologies used in animal ID and industry and logistics applications. The company’s primary brands include ActivID®, EasyLobby®, FARGO®, IdenTrust®, LaserCard®, Lumidigm®, and HID®. Headquartered in Austin, Texas, HID Global has over 2,200 employees worldwide and operates international offices that support more than 100 countries. HID Global® is an ASSA ABLOY Group brand. For more information, visit http://www.hidglobal.com
# # #
® HID, and the HID logo and HID Trusted Tag are trademarks or registered trademarks of HID Global in the U.S. and/or other countries. All other trademarks, service marks, and product or service names are trademarks or registered trademarks of their respective owners.
Global Public Relations