Recently, HID Global participated in a very unique event in Guadalajara, Mexico.
The largest exhibition of its kind in North America, Expo ANTAD 2011 is an event put on by ANTAD (National Association of Self-Service and Department Stores), a retail chain association comprising 101 supermarket, department store and single-line store chains. The show comprised a full menu of education tracks for retail industry attendees, pavilions showcasing the latest offerings in groceries, fresh products, household appliances, toys, furniture, clothes and accessories, plastic ware and sport appliances.
So you're probably wondering 'how did HID Global find this an appropriate venue to demonstrate its products and solutions?' Well, one of the centerpieces of Expo ANTAD was its 'Future Store', a demonstration of 'state of the art technology and solutions shown to provide better business operations and an efficient response to the customer'. In this space, solutions for a variety of retail operations were highlighted, showing attendees the latest in innovative store displays, intelligent refrigeration, self-checkouts, automated sales processes and personal shopper assistance, and automated distribution center systems.
This year, HID products were demonstrated in the "Future Store" promoting instant card issuance capabilities. Designed specifically for the secure instant issuance of financial cards, HID Global's FARGO HDPii printer/encoder help retail and financial institutions produce a new generation of financial cards (without embossed text on the front) for debit, credit, prepaid, gift and technology cards to deliver a highly personalized customer experience.
Ideal for personalized gift, loyalty and prepaid card programs, instantly issued cards are activated automatically, and the time from issuance to first card use is reduced. This means that customers can start using their cards immediately, providing new revenue generating opportunities. By eliminating the wait, cost and security risks associated with other card distribution methods, card issuers benefits from higher activation levels, increased application processing, reduced marketing costs for new account acquisition and--best of all--increased customer satisfaction, activity and loyalty.
As businesses in all industries around the globe, strive to 'get closer to their customers', HID's instant issuance solutions enable companies in the retail space--and at Expo ANTAD this year--to raise customer service and loyalty to a whole new level!