HID + ASSA ABLOY = A powerful combination at IFSEC 2012


It's such a satisfying feeling when you've been planning an international event for six months and it all goes swimmingly - especially when you have a another major event (CARDS Middle East) taking place simultaneously in Abu Dhabi!

IFSEC 2012, which was held in Birmingham UK between 14-17 May, was a tour de force and provided a perfect opportunity for HID to exhibit with our parent company ASSA ABLOY. We combined our two companies with their distinct, well-recognised brands in one stand and demonstrated that both companies' value propositions are successfully underpinned by one overarching feature: technology, the key to higher security.

The stand featured live demonstrations on the future of mobile access using a single smartphone to access secure doors and our easy-to-use touch screen monitors made it possible for people to interact and 'play' with the technology, which felt fresh and innovative in what can often feel like an old- fashioned industry.

And throughout our conversations with the numerous end customers and partners who visited our stand, we emphasized that mobile access can do so much more, such as log on to a computer network, generate smart tokens directly onto a device, and move access control into new markets including residential and hospitality.

Technology-wise, we also illustrated the combined strength of the two companies by demonstrating a range of solutions which rely upon our leadership in contactless technology. It didn't matter if visitors were exploring the latest developments from ASSA ABLOY, such as Aperio™ that supports HID PROX and EM410x, CLIQ™ Remote and Hi-O™ door opening solutions that are interoperable with HID's network access solutions, or learning more about HID Global's next generation multiCLASS SE and iCLASS SE readers - common technology leading to higher security was evident throughout.

This was especially the case in our centrepiece featuring the latest and arguably, coolest development: our mobile access solution. HID Global iCLASS SE solutions demonstrated how mobile credentials can be provisioned on a smartphone, while the ASSA ABLOY Service Manager Software allows a door to be opened with an NFC-enabled smartphone using an ASSA ABLOY Aperio™ wireless lock or an HID iCLASS SE reader.

We displayed the natural synergy between ASSA ABLOY and HID with our growing ecosystem of solutions for card-based or mobile access control and how our combined power is decidedly unbeatable in the industry. That our growing partner base also exhibited their solutions using HID or ASSA ABLOY products and technology only served to illustrate this combined power, where many other exhibitor stands featured one or more of our solutions or solution components. Now, that's what we call 'setting an industry standard.'

Judging from the amount of traffic and interest from new and existing customers, as well as media, the getting out and meeting people to show our technology was thoroughly worthwhile once again.